Find the right market
- —Ground the ICP in real product usage and wins, not "B2B companies with a sales team"
- —Separate teams switching tools from teams buying their first one
- —Rank accounts by stack fit and urgency, not headcount
SOLUTIONS / GTM TECHNOLOGY
Build a GTM engine for the companies building GTM tools.
You sell to RevOps leads, SDR managers and GTM engineers who have tried every tool and can spot a template in one line. We build the GTM system that knows who is switching, what is breaking in their stack, and when they are ready to talk.
EXAMPLE SIGNAL FEEDILLUSTRATIVE · NOT LIVE DATA
01
HIRING SIGNAL
Seed-stage SaaS posts its first "GTM Engineer" role
02
STACK SIGNAL
Sales team migrates CRM and rebuilds its enrichment flow
03
PAIN SIGNAL
RevOps lead asks a community why reply rates fell this quarter
ROUTED TO: SALES INTELLIGENCE PLAY
THE MARKET
WE GO DEEP ON
GTM Technology · early stage
Sales IntelligenceRevOps ToolsAI GTM Products
One market, three verticals, early-stage only. Narrow on purpose, and close to home: we run Clay, HeyReach, Instantly and HubSpot in our own GTM every day.
01 / WHY IT MATTERS
You sell pipeline. Your own pipeline should prove it.
Connect signals to action
- —Track hiring, stack changes, funding and community questions in one feed
- —Map every signal to a specific play, owner and message
- —Reach buyers while they are evaluating, not after the renewal is signed
Build repeatable acquisition
- —Turn founder-led GTM wins into a documented, runnable motion
- —Put your own product inside the motion; your buyers notice
- —Measure what converts and feed it back into the ICP
SAVVY BUYERS / CROWDED CATEGORY
Your buyers run outbound for a living. Your GTM can't look like everyone else's.
GTM tool buyers have seen every sequence template and every "quick question" opener. We build around the workflows, stack decisions and switching moments your buyers are actually living through.
02 / VERTICALS
Three verticals.
Three different buyers.
Same market, different pains. Each vertical gets its own ICP, signal set and messaging, never one playbook stretched across all three.
VERTICAL A
Sales Intelligence
Prospecting data, enrichment, intent and research tools that tell sellers who to contact and when.
- BUYER
- Head of Sales, SDR manager, GTM engineer
- PAIN
- Bad data, falling reply rates, tool sprawl
- TRIGGER
- New outbound team or a data-vendor renewal
VERTICAL B
RevOps Tools
CRM, routing, forecasting, data hygiene and workflow tools that keep revenue data running.
- BUYER
- RevOps lead, Sales Ops manager
- PAIN
- Messy CRM, manual hand-offs, reports nobody trusts
- TRIGGER
- CRM migration or first RevOps hire
VERTICAL C
AI GTM Products
AI SDRs, agent-led outbound, AI research and content tools built for GTM teams.
- BUYER
- Founder, VP Growth, Head of GTM
- PAIN
- AI pilots that don't stick, quality and trust worries
- TRIGGER
- Hiring freeze or a failed AI SDR pilot
03 / THE GTM SYSTEM
Five stages. One connected system.
32 layers, built in sequence: understand the market and product, choose where to compete, engineer the motion, move customers through the lifecycle, and learn from the results.
- 01 / 05Product Marketing FoundationLAYERS 01–07
- 02 / 05GTM StrategyLAYERS 08–13
- 03 / 05GTM EngineeringLAYERS 14–19
- 04 / 05GTM Lifecycle & Revenue FlywheelLAYERS 20–29
- 05 / 05Measurement, Intelligence & OptimizationLAYERS 30–32
Operating across the whole system
Revenue Operations (RevOps)
Connects people, processes, data, technology and governance: shared definitions, ownership, hand-offs, CRM and reporting.
AI & Automation
Supports research, enrichment, intelligence, decisions and workflow execution where it improves quality or speed, with human oversight.
The loop does not end at measurement.
Customer and performance evidence flows back to every earlier stage, refining product, positioning, ICP, messaging, workflows and the lifecycle continuously.
04 / WHAT WE BUILD
The engine, piece by piece.
ICP Intelligence
A scored, tiered map of the teams that fit your product, by stack, motion and stage, with the buying committee mapped for each.
Signal Intelligence
Always-on detection of hiring, stack-change, funding and community signals, scored and routed to the right play.
GTM Workflows
Research, enrichment, sequencing and CRM hand-offs wired together, built in the same tools your buyers use.
AI GTM Engineering
Custom AI agents that research accounts, draft context-aware messages and keep the system learning.
05 / HOW WE WORK
Diagnose first.
Build second.
These four phases describe how a founder-led GTM engineering engagement works with you, not the five stages of the GTM system. We begin with the product and market before choosing buyers, tools or plays.
PHASE 01DIAGNOSE
Understand the business before the build
We map your product, current pipeline, founder-led wins and where deals stall, and size what each gap is costing you.
YOU GET
GTM teardown and a prioritised gap list
PHASE 02DEFINE
Define the market and buyers
With the product and market foundation in place, we define the ICP, buying committee and the signals that mean a problem is live, per vertical.
YOU GET
ICP scorecard, buyer map and signal library
PHASE 03BUILD
Engineer the system and the first play
We wire research, enrichment, routing and messaging into one workflow and launch a single signal-led play.
YOU GET
A running GTM workflow in your stack
PHASE 04ITERATE
Measure, learn and scale what works
We review what converts, tune the ICP and signals, and add plays only once the first one is repeatable.
YOU GET
A documented motion your team can run
06 / YOUR FIRST PLAY
Build your first
GTM system.
Start with the product and market foundation. Define the ICP, then build one signal-led play and see it run before you scale it.